This strategic leadership role is responsible for driving and executing the premium powder growth agenda across Central Eastern Europe and Middle East Africa, identifying, developing, and securing high-value business opportunities in both existing and emerging markets to ensure sustainable and profitable growth. The position acts as a trusted thought partner to the Global Cocoa and Chocolate teams, shaping the region’s long-term growth strategy and translating strategic priorities into actionable business development initiatives aligned with Global Cocoa and broader Group objectives.
Tasks
- Define and execute premium powder growth agenda across the region, including the right product and customer mix with sales teams.
- Anticipate market trends, customer needs, and competitive dynamics, translating them into actionable strategies with cross-functional teams (R&D, QA, Supply Chain).
- Coordinate powder activities across teams and regions, acting as a bridge between sales and internal stakeholders.
- Develop a strong network of contacts within the Group (Customer Care, Marketing, Sourcing, Finance, Supply Chain) to support day-to-day business and proactively support the sales team, distributors, and customers.
- Lead cross-functional initiatives to penetrate high-potential customer segments and geographies, aligning with Chocolate.
- Utilize data and functional tools to research potential territories and markets, preparing reports with findings and recommendations.
- Understand regional dynamics and present comprehensive demand per sub-region annually, including leading workshops on competition landscape, market sizing, and consumption trends.
- Build strong relationships with counterparts within Global Cocoa and Chocolate Regions and introduce best practices to the region from internal and external sources.
Requirements
- Bachelor’s Degree in Business Administration, Industrial & Food Engineering.
- 10+ years in sales, business development, or related commercial leadership roles, ideally within global or complex markets (experience in B2B, Food industry is preferred).
- Expertise in structuring and negotiating complex commercial agreements and partnerships.
- Exceptional strategic thinking, analytical capability, and financial acumen.
- Strong understanding of market dynamics and sales processes.
- Ability to lead and collaborate with cross-functional teams.
- Fluent in English; speaking French is preferred due to the region’s customer base or any other language in the region.
- Regular travel within the region and to BC locations (Louviers, Hamburg, Zurich) required (on average 40% of work time).
- Strategic planning and execution.
- Project management.
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