Global Consumer Director (f/m/d)

At Bavarian Nordic, we are committed to saving and improving lives by unlocking the power of the immune system. Our commercial portfolio includes market-leading vaccines against smallpox/mpox, rabies, tick-borne encephalitis, chikungunya, typhoid fever, and cholera. We have embarked upon a transformative journey toward becoming one of the largest pure-play vaccine companies and are looking for more talent to help drive the change. Join us to protect lives together.

We are seeking a qualified Global Consumer Director (f/m/d) to strengthen our global marketing team. The position is located in Switzerland and requires significant travel across Europe and the US (approximately 40%).

• Lead the development and execution of Bavarian Nordic’s global consumer engagement strategy, bringing the company’s culture and values to life through every initiative.
• Drive impactful patient-focused campaigns that build awareness, strengthen engagement, and support adherence across both digital and non-digital channels.
• Work across markets and functions to ensure a cohesive and meaningful consumer experience that delivers value to patients and supports business objectives.
• Identify critical moments and barriers in the patient journey, designing content and programs to address unmet consumers’ needs.
• Translate brand objectives into data-driven, full-funnel media strategies that engage consumers throughout their journey.
• Partner with Insights, Global Brand Management, Global Digital, and local teams to uncover insights, validate opportunities, and optimize marketing investments.
• Build global consumer guidelines and core claims documentation to ensure consistency and excellence across markets and channels.
• Manage agency partnerships and oversee consumer marketing budgets, ensuring efficient investment and measurable business impact.
• Compile and manage the global Consumer budget, challenging activities and priorities to ensure optimal allocation of resources and maximum return on investment.