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Do you want to see your marketing campaigns come to life right in our store aisles? We are looking for a strategic doer who can design a 360° regional vision and coordinate concrete marketing actions in our stores. You will be the vital bridge between communication strategy and its concrete reality on the ground.

Tasks

  • Co-construct yearly communication plans with Store Leaders based on regional data (Kantar/Bari).
  • Decide which national operations to amplify and which local activations to create.
  • Manage budgets across paid, owned, and earned media, with a strong focus on digital (Meta, geo-targeting, display) and local media registries.
  • Track performance with KPIs to increase instore traffic, boost aided awareness, and grow the membership base.
  • Co-author the "Local Communication Book" with the French-speaking counterpart to centralize best practices and ensure store autonomy over time.
  • Regularly visit stores in your perimeter to understand local challenges and adapt your plans.
  • Work closely with a Local Digital Activator (LDA) to find new prospects and bring them into the stores.

Requirements

  • Significant experience in managing 360° marketing campaigns.
  • Legitimacy in the eyes of media agencies and registries.
  • Expertise in digital media (Display, Meta).
  • Experience working with smart budgets.
  • Solution-oriented, able to optimize investments and focus on efficiency.
  • Fluency in Swiss-German and English is mandatory.
  • Ability to navigate the local culture and media landscape fluently.
  • French is a strong plus for internal collaboration.
  • Curious, service-oriented, and possess the vitality to move projects forward autonomously.
  • Practicing sportsperson.
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Über uns
Decathlon Sports Switzerland SA betreibt in der Schweiz Sportfachmärkte und einen Online-Shop für Sportartikel. Das Unternehmen bietet Sportbekleidung, Schuhe, Ausrüstung, Ernährung, Zubehör und Services für zahlreiche Sportarten an. Decathlon Schweiz verbindet stationären Detailhandel, E-Commerce, Logistik, Beratung und Serviceleistungen für Kundinnen und Kunden im Freizeit-, Breiten- und Leistungssport.
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