As a MROI Insights Expert at Nestlé Global Marketing Analytics, your mission is to turn advanced marketing effectiveness analytics into clear, actionable insights that help markets optimize media, trade and marketing investment. You will collaborate closely with Group Marketing Analytics, technology teams, local marketing, media and consumer insight teams, zone leads, global media and finance partners. This is an opportunity to help shape and elevate a growing global function, build marketing effectiveness capabilities across the business, and make an impact at scale.
Tasks
- Lead the translation of marketing mix modelling, statistics and analytics into simple, compelling insights that shape strategic brand and investment decisions.
- Build clear insight stories, recommendations and business cases that help local teams, zones, SBUs and brand teams improve marketing return on investment.
- Facilitate workshops and presentations with local markets, BEOs, zone marketing teams, Nespresso and global stakeholders to translate insights into action.
- Partner with the data science team to validate modelling outputs, understand the value behind the analysis and identify opportunities to enhance the capability over time.
- Drive adoption of global marketing effectiveness solutions by partnering with markets, zones and global teams across diverse business contexts.
- Support capability development by creating learning content and practical guidance that help business teams use marketing effectiveness insights with confidence.
Requirements
- Strong expertise in marketing analytics, marketing effectiveness and marketing mix modelling within an agency, advertiser or global business environment.
- Clear understanding of marketing, media, pricing and promotion models to turn complex analysis into practical business recommendations.
- Experience using advanced presentation, spreadsheet and business intelligence tools to create insight-led stories for senior stakeholders.
- Initiative, autonomy and flexibility in a fast-moving environment, with ownership and responsibility for delivering high-quality outcomes.
- Ability to look for opportunities to improve, contribute new ideas and generate trust through strong collaboration, transparency and teamwork.
- Fluent and confident communication in English, with the ability to present clear insights to senior stakeholders.
Benefits
- Flexible working options, including hybrid work possibilities (for office based roles).
- Paid holidays beyond legal requirements.
- Learning and development opportunities to grow your career.
- Performance based bonus.
- Healthcare contribution and access to the Employee Assistance Program.
- Strong employer contribution to your pension plan.
- Generous parental leave and comprehensive family support solutions.
- Attractive employee discounts across various products and services.
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