As the fastest-growing global sportswear brand, On is building an authentic community through direct fan interaction across major sporting expos, run crews, cultural moments, brand events, and grassroots retail activations. The Brand Events team plays a critical role in bringing the community together and translating On’s mission into meaningful, memorable experiences around the world.
Tasks
- Set the global strategic vision for brand activations and events at On
- Develop immersive event formats aligned with global campaigns and Go-To-Market initiatives
- Identify and implement tools and technologies to elevate event experiences and enable scale
- Source, negotiate, and manage partnerships with relevant organizations to drive event impact and success
- Promote and amplify the full range of On’s brand activations across channels and markets
- Define global event brand standards and ensure consistent execution across all touchpoints
- Analyze event performance and data to drive continuous improvement and learning
- Enable and support markets to execute events in line with global brand guidelines
- Lead the development of communication frameworks across pre-, during-, and post-event moments
- Grow and strengthen On’s global community and fan base through impactful activations
- Build, lead, and develop a high-performing global team of brand activation and event experts
Requirements
- 10+ years of experience leading and delivering global events, with a proven track record of impactful brand activations
- 7+ years of experience managing and developing high-performing teams
- Ideally, experience within a global sportswear, athletic, or performance brand, with a strong understanding of community-driven marketing
- Experience working in a creative agency environment (in-house or external), with a strong creative and solution-oriented mindset
- Deep expertise across physical, digital, and hybrid event formats at global scale
- Strong leadership skills, with experience operating in highly matrixed, international organizations
- Entrepreneurial, proactive, and driven to innovate, optimize, and build new approaches
- Excellent communicator with an inspiring, collaborative, and positive leadership style
Benefits
- An environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate
- Supportive, team-oriented atmosphere
- Access to personal self-care for both physical and mental well-being
- Led by purpose
- Equal Opportunity Employer committed to a fair and inclusive work environment
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Das Team
The team shapes and delivers On’s global brand events, ensuring every event reflects the brand, supports strategic priorities, and creates meaningful connections with the community. Structured across four core global streams—Event Strategy & Concept Development, Event Management, Event Operations, and Event Communications—the team works closely with regional event teams for strong and consistent execution worldwide.