As a Senior Design Lead, Brand Environment Design at On, you will play a key role in shaping how the brand comes to life in the physical world outside of retail. You will lead the spatial design direction, translating On’s distinctive brand design language into consistent, immersive, and premium physical experiences globally. This role focuses on creating visionary concepts, guiding design teams and external partners, and developing strategic frameworks to ensure every physical touchpoint feels unmistakably On: premium, coherent, and rooted in innovation.
Tasks
- Directing the creative path for non-retail environments to guarantee visual harmony and premium execution that reflects the core identity.
- Translating brand priorities and overarching creative direction into tangible, immersive, and impactful physical concepts and compelling experience narratives.
- Developing inspiring briefs that empower internal and external talent to transform high-level strategy into premium, aesthetically aligned outputs from concept to launch.
- Acting as the guardian of On's design standards, ensuring all physical brand expressions maintain premiumness and coherence across diverse touchpoints, including publishing the first official "Brand Environment Design Guidelines/Principles" aligned with new premium retail standards.
- Designing comprehensive physical brand systems and scalable toolkits that facilitate locally relevant yet globally unified brand expression across activations and strategic spaces.
- Serving as a key connector across brand, retail, and regional experience teams, aligning physical executions to a unified omnichannel vision.
- Continuously evolving On's physical brand presence by infusing each activation with innovative thinking, high-end design standards, and an elevated aesthetic that redefines what premium means for a performance brand.
- Supporting immersive "LightSpray" technology showcases and ensuring athlete-centric environments reflect On's premium, performance-first identity.
Requirements
- A minimum of 5–7 years of experience in spatial design, environmental design, or experiential architecture, with a strong track record of leading design teams.
- Experience working within a top-tier creative advertising/experiential agency, ideally coupled with in-house experience at a premium, global lifestyle or performance brand.
- Proven experience managing large-scale, complex physical design projects and activations from concept to execution, comfortably handling project budgets ranging from $250k to $1M+.
- A portfolio showcasing high-impact physical spaces outside of standard retail, such as global brand activations, large-scale event summits, pop-ups, and premium athlete-centric environments.
- Extensive experience in developing global toolkits, design principles, and scalable frameworks that enable consistent and high-quality brand expression across various global markets.
- The ability to materialize complex creative themes into premium, high-impact physical environments, maintaining an unwavering focus on quality, detail, and brand integrity.
- A demonstrated ability to steer internal design teams and external production agencies, aligning diverse cross-functional stakeholders and regional teams around a unified vision.
- Exceptional verbal and written communication skills in English are required; additional languages are a plus for global collaboration.
Benefits
- An environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate.
- A supportive, team-oriented atmosphere with access to personal self-care for both physical and mental well-being.
- Equal Opportunity Employer committed to creating a fair and inclusive work environment where all decisions related to recruitment, advancement, and retention are free of discrimination.
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Über uns
Das Team
The team ensures that wherever the brand meets people in the real world—on a global stage, within an athlete environment, at a summit, or in a B2B setting—it feels unmistakably On: premium, coherent, and rooted in innovation. The team translates brand intent into physical reality through guidelines, toolkits, and execution frameworks.