Fragrance Analyst

Within Richemont, Group Marketing is an international department supporting the Maisons, Distributors and the Group on their marketing strategies. The Strategic Planning Department specialises in branding, strategic development, new business topics, and coordinates the Fragrance category.

• Run the fragrance market analysis capabilities of the department.
• Be responsible for sourcing and structuring the best competitive data for the category.
• Produce recurring reports for the category, including press review, financial analysis, and trend review.
• Lead ad hoc projects for the Maisons and Group management, notably on merchandising.
• Organise two community events per year with Maisons representatives.
• Coordinate with other Group Marketing departments on expertise crossing fragrance, such as media and social media.
• Prepare and accompany the Group Fragrance Services Director in meetings with the Maisons and Maisons de composition, including participating in olfactive assessment sessions on new product developments.
• Work on the measurement of the Maison brand perception by producing some of the Maison annual brand equity analysis, in collaboration with the internal Consumer insights department.
• Act as a challenging partner during the annual Maison’s strategic plan process and work on the digest of strategic insights for Group senior management.