Professor Murmann has launched a new research project that aims to make a fundamental contribution to science and provide practical value for companies seeking to strengthen their strategic capabilities. The project builds on scenario planning and explores how artificial intelligence can improve strategic forecasting and help identify characteristics of successful organizational change. The research sits at the intersection of strategy, organization theory, computer science, and statistics. The research associate will join the project team and is expected to enroll in the PhD program in Management at the University of St. Gallen (PMA), with Prof. J. Peter Murmann as the doctoral supervisor.
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