Product Designer - Digital Platforms (Real Estate, CRM & AI) (f/m/d) | 80–100% | Hybrid Working Model | Zürich, Switzerland

As a Product Designer at SMG Real Estate, you will play a key role in shaping and scaling products for real estate professionals and property seekers across Homegate, ImmoScout24, Flatfox, and CRM tools for managing listings and enquiries. Your work will contribute directly to core goals around customer acquisition, retention, and satisfaction. You will collaborate closely with Product Managers, Engineers, Data Analysts, Sales, and other stakeholders to uncover customer insights and translate them into seamless, market-ready product experiences. This role allows you to pioneer AI-native design methodologies and multi-brand design systems while helping property seekers find homes faster and providing listers with high-quality qualified leads.

• Design seamless, intuitive user journeys to improve listing quality, visibility, and performance across B2C and B2B experiences on Web and Mobile Apps, aligned with key product and business OKRs.
• Integrate active AI tools and workflows into daily design practices, including rapid AI-driven wireframing, generative UI/UX concepts, interactive prototyping, and automated synthesis of user research feedback.
• Build, evolve, and maintain scalable, multi-brand design systems for SMG Real Estate products, leveraging AI automation for component governance, design token synchronisation, accessibility checks, and design-to-code pipelines.
• Partner closely with Product Managers, Data Analysts, and Engineers to conduct A/B tests, fake door tests, and user research sessions to refine features, reduce user friction, and boost key acquisition metrics.
• Establish AI Design Ops guidelines with team members to leverage generative AI tools for elevating product quality and team efficiency.

• 5+ years of experience as a Product Designer or Senior Product Designer shaping complex B2C digital marketplace or subscription products across Web, iOS, and Android platforms.
• Proven track record of active AI usage within the design lifecycle, such as leveraging AI for UI generation, rapid prototyping, UX research synthesis, and workflow automation.
• Demonstrated expertise in building, documenting, and managing scalable multi-brand design systems, with experience using AI tools to streamline design tokens, component maintenance, and governance.
• Strong background in user-centered design, quantitative/qualitative user research, A/B testing, and data-informed decision-making to optimize conversion funnels and drive key subscription growth metrics.
• Outstanding cross-functional communication and collaboration skills in English, working effectively across international, multi-disciplinary engineering and product teams.
• Fluency or working proficiency in (Swiss) German is a strong advantage.

• 6 weeks of holidays per year, plus option to buy 10 extra days.
• 40-hour work week with flexitime (capped at 45 hours).
• A hybrid work setup with flexibility to work remotely.
• Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption.
• SBB Half-Fare Card and first-class travel between SMG offices in Switzerland.
• Gender-neutral pay and transparent career paths.
• Choice of gear: Mac or Windows laptop, and iPhone, Samsung, or Pixel mobile.
• An inclusive and innovative environment where your voice matters.

SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo), and Finance & Insurance (FinanceScout24, moneyland.ch).

Join a dynamic team located across six countries (Switzerland, Serbia, Vietnam, France, Germany, and India), where creativity and innovation thrive. The team tackles challenges together, celebrates successes, and keeps learning and growing.