Product Marketing Manager (f|m|d) | 80-100% | Hybrid Working Model | Zurich

This is a fixed-term position for 6-7 months, providing maternity leave cover. As part of the Consumer & Private Customer Marketing team within the Real Estate Business Unit, you will connect product development with customer needs and effective marketing for our Real Estate brands ImmoScout24, Homegate and Flatfox. Your mission is to turn product capabilities into compelling customer benefits, successful launches and sustained adoption among property seekers, owners and private advertisers. This role offers the opportunity to shape how customers discover, understand and use our products, working closely with product managers, marketing specialists and analytics teams.

Join our dynamic team, located in six countries (Switzerland, Serbia, Vietnam, France, Germany, and India), where creativity thrives. Together, we tackle challenges, celebrate successes, and keep learning and growing.

• Shape product positioning and messaging by translating customer insights and product capabilities into clear value propositions for property seekers and private advertisers, aligned with our brands.
• Orchestrate launch and adoption across owned and paid channels by defining priorities, scope, target audiences, customer journeys and success measures, aligning marketing plans with product roadmaps.
• Lead campaign planning and briefing by developing integrated campaign plans, recommending channel and budget allocation, and creating clear creative and channel briefs in collaboration with brand, channel owners and design specialists.
• Coordinate delivery across teams by acting as a SPOC for marketing towards product managers and aligning channel owners and analytics specialists on activities, timelines, assets and measurement readiness, with channel specialists managing activation.
• Drive performance and continuous improvement by evaluating launches and ongoing campaigns, steering optimisation with channel owners, and using performance insights and customer feedback to improve adoption and inform future product marketing decisions.
• Develop compelling communication stories across channels by writing engaging narratives and persuasive marketing copies in German language, tailoring messaging to audiences and channels.

• Experience in product marketing or go-to-market management for digital consumer products, including planning and coordinating feature launches and adoption campaigns.
• Excellent cross-functional project management skills, enabling you to align Product, Marketing, Data and creative partners, manage dependencies and drive initiatives from briefing through launch and evaluation.
• A sound understanding of integrated marketing and customer journeys, with experience developing actionable briefs and coordinating acquisition, adoption and re-engagement activities across channels.
• Strong analytical and communication skills, including defining success measures, interpreting campaign results and presenting clear recommendations.
• Familiarity with tracking requirements and marketing dashboards is valuable.
• A background in marketing automation or paid marketing channels, with an understanding of how to connect product value with effective customer communication and activation.
• Very good written and spoken command of both German and English.
• Ability to learn quickly and bring valuable skills, regardless of your unique career path.

• 6 weeks of holidays per year, plus option to buy 10 extra days.
• 40-hour work week with flexitime (capped at 45 hours).
• A hybrid work setup with flexibility to work remotely.
• Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption.
• SBB Half-Fare Card and first-class travel between SMG offices in Switzerland.
• Gender-neutral pay and transparent career paths.
• Choice of gear: Mac or Windows laptop, and iPhone, Samsung, or Pixel mobile.
• An inclusive and innovative environment where your voice matters.

SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (Ricardo, tutti, anibis) and Finance & Insurance (FinanceScout24, moneyland.ch).

The team is dynamic, creative, and located in six countries: Switzerland, Serbia, Vietnam, France, Germany, and India. Collaboration is key, with a focus on tackling challenges, celebrating successes, and continuous learning and growth.