Alle Jobs.
Ein Ort.

As a Senior Product Marketing Manager B2B in the B2B Marketing Team at SMG Real Estate, you will play a crucial role in shaping and executing the marketing strategy for your products across the entire customer journey. This position allows you to turn customer insights into compelling value propositions, lead go-to-market initiatives, and drive impactful campaigns while contributing to our overarching goals and mission.

Join a dynamic team located in six countries, where creativity thrives and continuous learning is encouraged.

• Own the development and execution of the B2B marketing strategy for your products across the entire customer journey, from awareness and consideration through to decision, retention, and advocacy.
• Shape the B2B go-to-market strategy for new products and features in collaboration with Product and Sales, and lead the associated marketing initiatives.
• Develop a cross-channel communication strategy and roadmap, prioritising topics, audiences, and activities in close collaboration with channel experts across Sales, email marketing, marketing automation, LinkedIn, content, events, and paid search.
• Translate customer needs and product benefits into clear, differentiated value propositions, compelling messaging, and creative communication concepts for B2B audiences.
• Lead the planning, execution, and optimisation of integrated marketing campaigns together with the marketing team, ensuring consistent communication across all relevant touchpoints.
• Define relevant marketing KPIs, analyse campaign performance, and develop actionable recommendations to optimise campaigns, channels, and resource allocation.
• Serve as the central marketing point of contact for Sales, Customer Service, Product, Partners, and UX within your area of responsibility.
• Consolidate requirements, advise stakeholders, and ensure alignment between customer needs, business objectives, and marketing priorities.
• Responsibilities will evolve as the company grows.

• At least five years of experience in B2B product marketing or B2B marketing, ideally within a digital company or an agency serving business customers.
• Experience in the real estate industry or a strong interest in it.
• Knowledge of digital marketplaces or real estate software is a significant plus.
• Strategic thinking combined with strong execution skills.
• Ability to set clear priorities and independently lead complex marketing initiatives from concept through to performance measurement.
• Experience developing go-to-market strategies, differentiated value propositions, and audience-specific messaging, working closely with Product and Sales.
• Ability to thrive in an agile, cross-functional environment.
• Confidence in advising stakeholders, aligning different interests, and making a compelling case for well-founded recommendations.
• Hands-on experience with CRM-based email marketing, marketing automation, and segmented customer communications across the customer journey.
• Understanding of relevant B2B marketing KPIs, ability to interpret data and customer insights, and translate them into effective communication approaches and actionable improvements.
• Compelling storyteller who creates clear, audience-focused website copy, emails, and presentations in German.
• Ability to translate complex products and features into tangible customer benefits.
• Effective use of AI tools in daily marketing work, including research, content creation, data analysis, and workflow optimisation.
• Ability to identify valuable use cases, improve existing ways of working, and critically assess outputs for quality, brand alignment, and data privacy.
• Confident communication and high-standard writing in German, and fluency in English. French is a plus.
• Ability to work independently and take a pragmatic, solution-oriented approach, combining high quality standards with a clear focus on impact and results.
• Ability to learn quickly and bring valuable skills, regardless of career path.

• 6 weeks of holidays per year, plus option to buy 10 extra days.
• 40-hour work week with flexitime (capped at 45 hours).
• Hybrid work setup with flexibility to work remotely.
• Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption.
• SBB Half-Fare Card and first-class travel between SMG offices in Switzerland.
• Choice of gear: Mac or Windows laptop, and iPhone, Samsung, or Pixel mobile.
• An inclusive and innovative environment where your voice matters.

SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (Ricardo, tutti, anibis), and Finance & Insurance (FinanceScout24, moneyland.ch).

Be part of a dynamic team located in Switzerland, Serbia, Vietnam, France, Germany, and India, where creativity thrives and collaboration is key.